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Healthcare
Get the Message Out During Colon Cancer Awareness Month
Over 50,000 Americans are expected to die from colorectal cancer in 2024. This makes colon cancer the third leading cause of cancer-related death in men (and fourth in women). What makes these numbers particularly tragic is that colon cancer can often be successfully treated–but early detection is key to a good prognosis. That’s why Colon […]
Kimberly Winkleman
COOGet Your Website Audit Today
Unlock insights to enhance your website's performance and security. Request a comprehensive website audit to identify areas for improvement and ensure optimal functionality.
More detailsAI
Top Five Things That Still Need a Human Touch in an AI World
Everyone’s talking about AI–and for good reason, especially in the healthcare marketing space. These sophisticated algorithms can help you analyze vast swaths of data, free you from many mundane tasks, and even offer 24/7 support for patients in the form of highly useful AI chatbots. Learn more about the human touch needed in healthcare marketing […]
Michael Winkleman
CEO & FounderMarketing
, Patient Experience
How the Third Party Payer System Increases the Cost of Healthcare
How the Third Party Payer System Increases the Cost of Healthcare The American healthcare system offers some unique challenges–both for clinics and for patients. In large part, that’s because the American medical ecosystem operates under the umbrella of a third party payer system. What is a third party payer system? Well, in practical terms, it […]
PatientX Agency
Healthcare
, Marketing
The Vital Role of Healthcare Marketing in Today’s Complex Environment
In today’s complex healthcare landscape, navigating the myriad challenges is a task that requires strategic thinking, adaptability, and resilience. With pressures such as decreasing reimbursements, increasing costs, and legislative complexities, the road ahead seems daunting. However, one investment remains crucial and promising: Healthcare Marketing. The temptation to cut marketing costs increases significantly when financial pressures […]
Kimberly Winkleman
COOMarketing
, Patient Experience
Hashtags for ASCs
Most healthcare organizations have (sometimes reluctantly) come to admit that they need a social media presence. From Ambulatory Surgery Centers to neighborhood clinics, healthcare companies know that social media posts are your chance to meet patients where they are. And that’s smart, because more and more patients are moving their healthcare searches into a social […]
Michael Winkleman
CEO & FounderMarketing
, Patient Experience
How to Get Started with Healthcare Social Media Marketing
Setting Up Business Pages on Facebook, Instagram, and LinkedIn Love it or hate it, social media is a critical marketing tool for doctors, clinics, and healthcare organizations. And that can be intimidating. Left to its own devices, social media can become unwieldy and overwhelming. But with the right strategy and a thoughtful approach, social media […]
Michael Winkleman
CEO & FounderMarketing
, Patient Experience
Marketing to Support Increased Revenue for ASCs
Marketing to Support Increased Revenue for ASCs The healthcare industry has endured a significant transformation over the past few years, encountering challenge after challenge. From Covid-19 to staffing shortages to supply chain issues, increased costs, and decreased reimbursements – the last few years have not been easy for most healthcare organizations, clinics, and hospital systems. […]
Michael Winkleman
CEO & FounderHealthcare
, Marketing
, Patient Experience
, Research
How Healthcare Leaders Drive Culture and Employee Recruitment
Today’s hiring climate can be challenging for healthcare companies. Ensuring adequate staffing has become a daily concern. As a result, many companies are instituting recruitment campaigns. At the heart of many of these campaigns is a role that is not discussed often enough: the role of healthcare leaders. After all, healthcare executive leaders play a […]
Kimberly Winkleman
COOHealthcare
, Marketing
, Patient Experience
, Research
Struggling to Retain Talented Healthcare Workers?
It’s one thing to hire new talent. It’s another thing to get them to stay. In the wake of Covid-19 (and the way people have reacted to healthcare professionals since), retaining top talent has been a significant challenge across the healthcare field. At the same time, retaining talented healthcare professionals within a facility is critical […]
Kimberly Winkleman
COOMarketing
, Patient Experience
, Research
Tips to Motivate People to Enter The Healthcare Field
Today’s recruitment challenges can feel profound, and long term solutions will be needed in order for staffing levels to return to more sustainable levels. But that doesn’t mean medical and healthcare organizations should simply sit back and wait for something good to happen. That’s because healthcare companies themselves play a significant role in attracting new […]
Kimberly Winkleman
COOGet Your Website Audit Today
Unlock insights to enhance your website's performance and security. Request a comprehensive website audit to identify areas for improvement and ensure optimal functionality.
More detailsAI
Top Five Things That Still Need a Human Touch in an AI World
Everyone’s talking about AI–and for good reason, especially in the healthcare marketing space. These sophisticated algorithms can help you analyze vast swaths of data, free you from many mundane tasks, and even offer 24/7 support for patients in the form of highly useful AI chatbots. Learn more about the human touch needed in healthcare marketing […]
Michael Winkleman
CEO & FounderMarketing
, Patient Experience
How the Third Party Payer System Increases the Cost of Healthcare
How the Third Party Payer System Increases the Cost of Healthcare The American healthcare system offers some unique challenges–both for clinics and for patients. In large part, that’s because the American medical ecosystem operates under the umbrella of a third party payer system. What is a third party payer system? Well, in practical terms, it […]
PatientX Agency
Healthcare
, Marketing
The Vital Role of Healthcare Marketing in Today’s Complex Environment
In today’s complex healthcare landscape, navigating the myriad challenges is a task that requires strategic thinking, adaptability, and resilience. With pressures such as decreasing reimbursements, increasing costs, and legislative complexities, the road ahead seems daunting. However, one investment remains crucial and promising: Healthcare Marketing. The temptation to cut marketing costs increases significantly when financial pressures […]
Kimberly Winkleman
COOMarketing
, Patient Experience
Hashtags for ASCs
Most healthcare organizations have (sometimes reluctantly) come to admit that they need a social media presence. From Ambulatory Surgery Centers to neighborhood clinics, healthcare companies know that social media posts are your chance to meet patients where they are. And that’s smart, because more and more patients are moving their healthcare searches into a social […]
Michael Winkleman
CEO & FounderMarketing
, Patient Experience
How to Get Started with Healthcare Social Media Marketing
Setting Up Business Pages on Facebook, Instagram, and LinkedIn Love it or hate it, social media is a critical marketing tool for doctors, clinics, and healthcare organizations. And that can be intimidating. Left to its own devices, social media can become unwieldy and overwhelming. But with the right strategy and a thoughtful approach, social media […]
Michael Winkleman
CEO & FounderMarketing
, Patient Experience
Marketing to Support Increased Revenue for ASCs
Marketing to Support Increased Revenue for ASCs The healthcare industry has endured a significant transformation over the past few years, encountering challenge after challenge. From Covid-19 to staffing shortages to supply chain issues, increased costs, and decreased reimbursements – the last few years have not been easy for most healthcare organizations, clinics, and hospital systems. […]
Michael Winkleman
CEO & FounderHealthcare
, Marketing
, Patient Experience
, Research
How Healthcare Leaders Drive Culture and Employee Recruitment
Today’s hiring climate can be challenging for healthcare companies. Ensuring adequate staffing has become a daily concern. As a result, many companies are instituting recruitment campaigns. At the heart of many of these campaigns is a role that is not discussed often enough: the role of healthcare leaders. After all, healthcare executive leaders play a […]
Kimberly Winkleman
COOHealthcare
, Marketing
, Patient Experience
, Research
Struggling to Retain Talented Healthcare Workers?
It’s one thing to hire new talent. It’s another thing to get them to stay. In the wake of Covid-19 (and the way people have reacted to healthcare professionals since), retaining top talent has been a significant challenge across the healthcare field. At the same time, retaining talented healthcare professionals within a facility is critical […]
Kimberly Winkleman
COOMarketing
, Patient Experience
, Research
Tips to Motivate People to Enter The Healthcare Field
Today’s recruitment challenges can feel profound, and long term solutions will be needed in order for staffing levels to return to more sustainable levels. But that doesn’t mean medical and healthcare organizations should simply sit back and wait for something good to happen. That’s because healthcare companies themselves play a significant role in attracting new […]
Kimberly Winkleman
COOAI
Top Five Things That Still Need a Human Touch in an AI World
Everyone’s talking about AI–and for good reason, especially in the healthcare marketing space. These sophisticated algorithms can help you analyze vast swaths of data, free you from many mundane tasks, and even offer 24/7 support for patients in the form of highly useful AI chatbots. Learn more about the human touch needed in healthcare marketing […]
Michael Winkleman
CEO & FounderMarketing
, Patient Experience
How the Third Party Payer System Increases the Cost of Healthcare
How the Third Party Payer System Increases the Cost of Healthcare The American healthcare system offers some unique challenges–both for clinics and for patients. In large part, that’s because the American medical ecosystem operates under the umbrella of a third party payer system. What is a third party payer system? Well, in practical terms, it […]
PatientX Agency
Healthcare
, Marketing
The Vital Role of Healthcare Marketing in Today’s Complex Environment
In today’s complex healthcare landscape, navigating the myriad challenges is a task that requires strategic thinking, adaptability, and resilience. With pressures such as decreasing reimbursements, increasing costs, and legislative complexities, the road ahead seems daunting. However, one investment remains crucial and promising: Healthcare Marketing. The temptation to cut marketing costs increases significantly when financial pressures […]
Kimberly Winkleman
COOMarketing
, Patient Experience
Hashtags for ASCs
Most healthcare organizations have (sometimes reluctantly) come to admit that they need a social media presence. From Ambulatory Surgery Centers to neighborhood clinics, healthcare companies know that social media posts are your chance to meet patients where they are. And that’s smart, because more and more patients are moving their healthcare searches into a social […]
Michael Winkleman
CEO & FounderMarketing
, Patient Experience
How to Get Started with Healthcare Social Media Marketing
Setting Up Business Pages on Facebook, Instagram, and LinkedIn Love it or hate it, social media is a critical marketing tool for doctors, clinics, and healthcare organizations. And that can be intimidating. Left to its own devices, social media can become unwieldy and overwhelming. But with the right strategy and a thoughtful approach, social media […]
Michael Winkleman
CEO & FounderMarketing
, Patient Experience
Marketing to Support Increased Revenue for ASCs
Marketing to Support Increased Revenue for ASCs The healthcare industry has endured a significant transformation over the past few years, encountering challenge after challenge. From Covid-19 to staffing shortages to supply chain issues, increased costs, and decreased reimbursements – the last few years have not been easy for most healthcare organizations, clinics, and hospital systems. […]
Michael Winkleman
CEO & FounderHealthcare
, Marketing
, Patient Experience
, Research
How Healthcare Leaders Drive Culture and Employee Recruitment
Today’s hiring climate can be challenging for healthcare companies. Ensuring adequate staffing has become a daily concern. As a result, many companies are instituting recruitment campaigns. At the heart of many of these campaigns is a role that is not discussed often enough: the role of healthcare leaders. After all, healthcare executive leaders play a […]
Kimberly Winkleman
COOHealthcare
, Marketing
, Patient Experience
, Research
Struggling to Retain Talented Healthcare Workers?
It’s one thing to hire new talent. It’s another thing to get them to stay. In the wake of Covid-19 (and the way people have reacted to healthcare professionals since), retaining top talent has been a significant challenge across the healthcare field. At the same time, retaining talented healthcare professionals within a facility is critical […]
Kimberly Winkleman
COOMarketing
, Patient Experience
, Research
Tips to Motivate People to Enter The Healthcare Field
Today’s recruitment challenges can feel profound, and long term solutions will be needed in order for staffing levels to return to more sustainable levels. But that doesn’t mean medical and healthcare organizations should simply sit back and wait for something good to happen. That’s because healthcare companies themselves play a significant role in attracting new […]
Kimberly Winkleman
COO