leadership
Michael Winkleman
CEO & FounderMichael is the CEO and Founder of PatientX, a fast-growing healthcare marketing and branding firm. PatientX strategically develops digital innovations and strategic ideas to encourage patients to view their healthcare providers with a fresh, forward-thinking perspective, and, thus, to nurture better relationships between patient and provider.
In his role as CEO, Michael takes great pleasure in helping healthcare providers and healthcare business-to-business clients with the unique challenges they face. With nearly 20 years in his field, Michael is no stranger to the challenges one faces in marketing and branding, and he is able to draw from his deep well of experience to deliver optimal strategies and solutions for clients.
Like any great leader, Michael is backed up by an exceptional team who are experienced in healthcare, public relations, marketing, design, and digital development.
Michael regularly speaks at conferences, sharing PatientX’s marketing knowledge and providing valuable insights into current marketing trends. He has shared his experience at numerous conferences, such as The College of Radiology, College of Anesthesiology, IMP Leadership Conference, South Dakota Association of Hospitals Organization, Physician Hospitals of America, and Great Plains Quality Innovation Network, just to name a few. His work has been published in several books, online publications, and in more than 25 different industry magazines, such as Becker’s Healthcare Review, Midwest Med, Med News and Avera Cancer Magazine.
Michael is HWCP, CHSP, and PPEC certified, and his background includes a variety of video, documentary, and photography work in multiple surgery rooms and medical facilities across the U.S. His “fly on the wall” experience has given him an inside view into the struggles both patients and providers face when dealing with medical issues and care.
When he isn’t working, Michael enjoys being a family man. He loves taking his kids fishing on the weekends and enjoys traveling with his wife. Michael’s other passions are hot sauces and barbecue sauces, rock climbing, and hiking.
"Embracing the power of data and AI in healthcare marketing isn't just an opportunity; it's the cornerstone of a transformative era. By harnessing these technologies, facilities can not only advance their marketing strategies but also redefine the very essence of care. The growth potential is boundless, as we pave the way for smarter decisions, personalized patient experiences, and a future where health and innovation converge, shaping a world where every interaction is not just a touchpoint but a breakthrough."
Blogs by Michael
Top Five Things That Still Need a Human Touch in an AI World
Everyone’s talking about AI–and for good reason, especially in the healthcare marketing space. These sophisticated algorithms can help you analyze vast swaths of data, free you from many mundane tasks, and even offer 24/7 support ...
Michael Winkleman
CEO & Founder
Hashtags for ASCs
Most healthcare organizations have (sometimes reluctantly) come to admit that they need a social media presence. From Ambulatory Surgery Centers to neighborhood clinics, healthcare companies know that social media posts are your chance to meet ...
Michael Winkleman
CEO & Founder
How to Get Started with Healthcare Social Media Marketing
Setting Up Business Pages on Facebook, Instagram, and LinkedIn Love it or hate it, social media is a critical marketing tool for doctors, clinics, and healthcare organizations. And that can be intimidating. Left to its ...
Michael Winkleman
CEO & Founder
Marketing to Support Increased Revenue for ASCs
Marketing to Support Increased Revenue for ASCs The healthcare industry has endured a significant transformation over the past few years, encountering challenge after challenge. From Covid-19 to staffing shortages to supply chain issues, increased costs, ...
Michael Winkleman
CEO & Founder
How to Improve the Digital Patient Experience
Most physicians, providers, and practice managers are already aware of the patient experience as a concept. Distinct and different from patient satisfaction, the patient experience is a measure of how patients feel about every aspect ...
Michael Winkleman
CEO & Founder
How Can Social Media Make Patients Happier?
As of 2021, 82% of Americans actively use some form of social media, and it is rapidly changing the healthcare industry as we know it by accelerating the shift to consumer-driven care. As a result, ...
Michael Winkleman
CEO & Founder
A Beginner’s Guide to Improving Patient Experience
The patient experience is hindered by four common complaints, but it can be better. ...
Michael Winkleman
CEO & Founder
Hubspot for Healthcare Marketing
Over 77% of patients will search for reviews before ever making an appointment with a healthcare provider. This reflects a reality of modern medicine: patients have a lot of choices. Which means marketing is an ...
Michael Winkleman
CEO & Founder
How to Use Your Facebook Business Page and Run Successful Facebook Ads
Facebook has become an essential tool for healthcare businesses. That’s good news and bad news. Facebook is an incredibly effective marketing platform that is, in theory, accessible to a wide variety of businesses. But it’s ...
Michael Winkleman
CEO & Founder
How Defensive Medicine Increases the Cost of Healthcare
Studies have shown that up to 92% of physicians will sometimes use a treatment strategy called “defensive medicine.” The idea is that, in order to protect themselves from a possible malpractice lawsuit, a physician will ...
Michael Winkleman
CEO & Founder
Failing to Plan Your Medical Website SEO is Planning to Fail
Search Engine Optimization (SEO) is one of the first things that should come to mind for medical marketing professionals when it comes to your medical website. Every day you are subject to SEO through ads and ...
Michael Winkleman
CEO & Founder
Wants Versus Needs for Medical Website Design
Designing your medical website is about much more than design, or in simple terms, how pleasing your site is to look at. Sure, you might be “redesigning” your site, but web design is a broad term ...
Michael Winkleman
CEO & Founder
Use Sentiment Marketing to Improve Patient Experience
Every day, hospitals and ASCs (ambulatory surgical centers) strive to improve the patient experience and get the best outcomes possible. In utilizing sentiment analysis and marketing, they access data that helps them optimize patients’ experiences ...
Michael Winkleman
CEO & Founder
Why Sentiment Analysis Should Be Part of Your Marketing Strategy
Improving the patient experience is an ongoing challenge for most hospital or ambulatory surgical center (ASC) administrators, but a necessary one. A federal government survey ties faster hospital payments to higher patient satisfaction scores, which ...
Michael Winkleman
CEO & Founder
The Power of E-mail Campaigns
E-mail campaigns absolutely fascinate us at PatientX. They are a personal way to approach your patients. E-mail campaigns are a way to educate them using your expertise. It demonstrates what makes your practice the best ...
Michael Winkleman
CEO & Founder
Patient Engagement Top Priority For Healthcare
With the implementation of the Affordable Care Act (ACA), many things have changed in the healthcare industry, including marketing to patients. The idea of engaging patients is still a new concept but is vital for ...
Michael Winkleman
CEO & Founder
Protecting Your Web Collateral
For many web professionals, the biggest fear is the disappearance of a website, or a hacker has just taken your site captive. Our team at PatientX is advocating that whether you are a small business ...
Michael Winkleman
CEO & Founder
Medical Marketing Strategy Article Published
The question rarely changes. How can I get more patients through the doors of my practice? Today consumers are using a multitude of platforms to connect with businesses and to connect with each other. In ...
Michael Winkleman
CEO & Founder
Join Our Team!
Are you looking for a place to grow in healthcare marketing – to challenge your mindset, enhance your skillsets, improve patient experience, and have fun doing it? At PatientX, we encompass the values of heart, innovation, and transparency – we do this by challenging the norm, getting better every day, supporting our clients in their efforts to enhance the patient experience, and having FUN while the work gets done! Interested in learning more?